Google anunció un nuevo tipo de búsquedas llamada Búsqueda Relacionada de contenido en AdSense. Esta nueva función permite a los editores de contenido que utilizan Adsense en sus sitios, crear experiencias de búsqueda aún más útiles en sus sitios.
De esta manera y con la nueva funcion los editores de contenido pueden utilizar para mostrar a los visitantes los términos de búsqueda relacionados con el contenido de la página que están viendo en tiempo real. Esto es algo algo positivo para los editores, ya que es una manera más de que los visitantes de su sitio pasen más tiempo en el mismo.
En cuanto a los visitantes de un sitio en que esta función se encuentra activa también puede ser útil ya que si necesitan más información sobre el tema, la tendrán a su disposición inmediatamente, sin necesidad de ir a la página del buscador activo en su navegador.
El ingeniero de software que realizó el anuncio en el blog de Google, Scott VanderLugt, comentó lo siguiente:
La búsqueda relacionada de contenido es una unidad de navegación contextual que muestra a los usuarios términos de búsqueda relacionados con la página que están viendo en el sitio web de un editor. Cuando hacen clic en un término de búsqueda, se les lleva a una página de resultados de búsqueda en el sitio del editor, donde pueden explorar otros temas relevantes, incluidos los anuncios de búsqueda. Como resultado, la búsqueda relacionada de contenido puede ayudar a los editores a aumentar la participación en el sitio, incluido el tráfico del sitio, las visitas a la página y las impresiones de anuncios, y generar ingresos incrementales.
Como unidad contextual, la búsqueda relacionada de contenido es una solución para preservar la privacidad. Utiliza el contenido de la página, en lugar de los datos del usuario, para ofrecer términos de búsqueda relevantes. Mientras tanto, los anuncios en la página de búsqueda apuntan al término de búsqueda en el que el usuario hizo clic, en lugar de a los datos reales del usuario.
Los editores interesados en utilizar esta nueva función, deberán comunicarse con su gestor de cuenta de Adsense para activar Adsense para Búsquedas en su cuenta de Adsense.
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