Facebook adquiere LiveRail, plataforma de vídeo ads

Facebook acaba de informar que llegaron a un acuerdo para adquirir la plataforma de vídeo ads llamada LiveRail

Este startup cuenta con clientes como ABC Family, A&E Networks, Gannett, DailyMotion y la Liga Nacional de Baseball de los Estados Unidos para servir vídeo ads en sus sitios web y aplicaciones.

En el anuncio de la transacción Facebook comentó lo siguiente acerca de LiveRail,

ofrece una plataforma completa para los editores de vídeo en línea que los ayuden a encontrar y servir a los mejores anuncios posibles. LiveRail también ayuda a los comerciantes, proporcionándoles acceso a un inventario de vídeo de alta calidad y a la información que necesitan para decidir dónde mostrar sus anuncios. Lo que LiveRail ofrece en última instancia es una solución completa de publicidad para los editores de vídeo.

Facebook introdujo vídeo ads de 15 segundos en Marzo último en Estados Unidos y luego siguió en Alemania, Australia, Brasil, Canadá, Francia, Japón y el Reino Unido.

Facebook no indicó más detalles ni el precio de la transacción.

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Facebook adquiere LiveRail, plataforma de vídeo ads

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Hector Russo

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