¿Cómo optimizar las páginas de aterrizaje?

Página de aterrizaje (landing pages) es la página a la que los visitantes llegan en un sitio web, luego de haber hecho clic en algún ads (banners o anuncios a través de un enlace de texto) que se encuentra en otro sitio web. Normalmente esta página de aterrizaje en donde se detalla el producto o servicio a vender.

Las páginas de aterrizaje son muy importantes y juegan un papel preponderante en una campaña. Están especialmente diseñadas para tratar de convencer al posible comprador.

En el sitio de Invesp crearon una infografía muy completa en la cual explican cómo optimizar una página de aterrizaje, además de explicar los errores más comunes que se cometen al crear este tipo de páginas.

Infographic by- Invesp

[Fuente Holy Kaw]

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¿Cómo optimizar las páginas de aterrizaje?

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Hector Russo

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