Como trabajan las empresas del grupo Fortune 50 en Twitter

La empresa digital agency IQ llevó a cabo un estudio para ver cuál de las empresas del grupo Fortune 50 respondía mejor.

Para ello enviaron tweets a cada empresa en forma encubierta con el nombre de Sarah McFather y sin decir que estaban llevando a cabo el estudio, como bien pueden ver en la imagen siguiente.

La sorpresa fue que 16 empresas no tenían presencia en Twitter o al menos los investigadores no pudieron descubrir una.

El resto, 34 empresas, recibieron un tweet con una pregunta dirigida a soporte de clientes. Los investigadores solo recibieron respuesta de 23 empresas, las cuales contestaron en forma rápida.

General Motors tardó 2 minutos en responder
UPS 3 minutos
Best Buy 4 minutos
Muchas de las restantes redirigieron el Tweet a la cuenta apropiada y algunas solicitaron seguir los mensajes a través de email

Las empresas que no respondieron fueron las siguientes,

1. Boeing
2. Chevron
3. Costco Wholesale
4. Exxon Mobil
5. General Electric
6. Home Depot
7. Kroger
8. Medco Health Solutions
9. Pfizer
10. Walgreens
11. Wal-Mart

El estudio completo lo pueden ver en un PDF.

[Fuente AllTwitter]

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Como trabajan las empresas del grupo Fortune 50 en Twitter

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