Scroogled, nuevo sitio de una campaña de Microsoft en contra de Google

Scroogled es un nuevo sitio que forma parte de la última campaña de Microsoft y su buscador Bing en contra de Google.

El mismo trata de advertir a los consumidores que los resultados de búsquedas de productos para comprar están compuestos completamente de espacios pagados por las empresas.

Según Microsoft Google lleva a cabo «injustas practicas comerciales de pago por ranking» o sea las empresas pagan para obtener una mejor posición en los resultados de búsquedas.

Según advierte Microsoft,

«En pocas palabras, todos los resultados de búsquedas de compras ahora son anuncios pagos»

En la columna izquierda de la página se pueden ver varios comentarios de Google a través de los años sobre el tema:

En el año 2004 (Founders IPO Letter)

«Nosotros no aceptamos pagos por [Resultados de búsquedas] o por inclusión o una actualización más frequente.»

En el año 2012 (Google Commerce)

Anuncia resultados de compras serán pagos y excluye comerciantes que no participen

Veremos que responderá Google a esta campaña que le pega muy duro, aunque particularmente no creo que influya en muchos.

[Fuente The Verge]

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Scroogled, nuevo sitio de una campaña de Microsoft en contra de Google

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